Prospective psychophysiological approach for Kansei design: knowledge sharing between psychophysiology and design

Prospective psychophysiological approach for Kansei design: knowledge sharing between psychophysiology and design

Lévy, P., Yamanaka, T., Ono, K., & Watanabe, M. (2009). Prospective psychophysiological approach for Kansei design: knowledge sharing between psychophysiology and design. the Proceedings of International Association of Societies of Design Research Conference 2009 - IASDR09 ([on CD]). Seoul, Korea: Korean Society of Design Science.

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This paper introduces an interdisciplinary design method, based on psychophysiological knowledge used as inspirational means for Kansei design. After describing the interest for such method, this paper describes each step of the method, from pre-ideation steps to actual design process based on the knowledge of human behavior phenomena and of their mechanisms. This description is supported by two examples. The teaching of this method to design master students pointed out not only the great possibilities of this method as an interdisciplinary approach in Kansei design, but also the difficulties of using scientific literature and knowledge in design.


Introducing research activities: Knowledge Sharing and Creativity with Kansei Design

Introducing research activities: Knowledge Sharing and Creativity with Kansei Design

Lévy, P. (2009). Introducing research activities: Knowledge Sharing and Creativity with Kansei Design. Journal of Japan Society of Kansei Engineering, 8(2).


The Repertory Grid Technique as a Method for the Study of Cultural Differences

The Repertory Grid Technique as a Method for the Study of Cultural Differences

Tomico, O., Karapanos, E., Lévy, P., Mizutani, N., & Yamanaka, T. (2009). The Repertory Grid Technique as a Method for the Study of Cultural Differences. International Journal of Design. 3(3), 55-63.

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Culture is typically approached in the field of design through generic, cross-domain constructs. In this paper we provide an alternative methodological approach to exploring cross-cultural differences by studying the idiosyncratic views of individuals with regard to existing products. We operationalize this approach through the Repertory Grid Technique, a structured interview technique motivated by Kelly’s Personal Construct Theory, and propose a content-analytic procedure combining quantitative and qualitative information. We further propose the use of three distinct metrics in the analysis of personal constructs: dominance, importance, and descriptive richness. Dominance of a construct is measured through the relative percentage of a construct category over the total sample of constructs. Importance is measured through the elicitation order; this assumes that constructs elicited first are more salient and important to the individual. Descriptive richness relates to the diversity of a class of constructs. Some constructs might be uni-dimensional while others might tap to a number of distinct facets. The use of these indices enables the quantification of the different ways in which individuals perceive and differentiate between products. By identifying how individuals respond to a rich set of stimuli within a given domain, we inquire into their values and the qualities they appreciate within this restricted domain. Cultural values are thus explored in relation to a set of stimuli. We tested this procedure through an exploration of the ways 17 Dutch and 16 Japanese industrial designers valued a set of pens.