Kansei research in Eurasia

Lévy, P. (2010). Kansei research in Eurasia, presented at the the TIK Symposium 2010, Taihung, Taiwan. October 23rd, 2010.

The International Conference on Kansei Engineering and Emotion Research 2010 (KEER2010), held at the Arts et Mètiers ParisTech in Paris, has been a promising event for the future of Kansei Research in Europe. For the first time, numerous European researchers in Kansei Engineering and related topics met not only each other, but also their colleagues from all over the world. For the first time, a European community on Kansei research gathered and exchanged knowledge and views on Kansei with the Asian communities.
I would like to take the chance of this presentation to frame again the current situation of the European research on Kansei, and to position it from an Eurasian perspective. To do so, I will take two steps:
- A review on the history of Kansei research will show the early implications of European philosophy in the ‘academic establishment’ of the term Kansei and of the philosophy of Kansei. This aspect is crucial as it shows already existing bridges between Asian and European thoughts, and stresses points for reciprocal interests and future collaborations.
- A picture of the current Kansei research in Europe will show main driving European activities on Kansei research. To do so, I will present a review of KEER2010, picturing the presence of European researchers in the field of Kansei and related topics. Although this picture, based only on the outcome of KEER2010, may not be complete, it will render the great possibilities of further Kansei research development in Europe.
With this presentation, I hope to be able to clarify better the current situation of Kansei research in Europe, towards greater involvement of Europe in this field, towards better exchange between Europe and Asia for a more international Kansei research community.