Caroline Hummels, Pierre Lévy
Our society is changing continuously, and when looking more closely, one can detect several underlying paradigms and types of societies over the last 40-50 years, with a current move towards the purpose economy (Hurst, 20xx) and the transformation economy (Brand and Rocchi, 2011). In the latter, the central value proposition is an ethical value exchange (trust, collaboration); consumers are starting to appreciate products that are ethically and sustainably produced and traded. It has attention for global and societal issues. To solve these issues, industry, government, academia and local user communities will need to collaborate to create local solutions that contribute to the larger whole (Brand and Rocchi, 2011; Gardien et al., 2015). The transformation paradigm potentially has two future directions, steady state and eco-entangled, also labelled as Habitania and Gaia (Brand, 2019).
This paradigm, coined by Brand and Rocchi (2011) is part of a framework that looks back on how society has developed in terms of different paradigms, as well as part of a recent framework that looks forward how society might develop in the future (Brand, 2019). Based on an understanding of these (potential) developments, it provides a vision for the future of society and how design and your design project relates to this.

Brand, R., & Rocchi. (2011). Rethinking value in a changing landscape: A model for strategic reflection and business transformation. Eindhoven, the Netherlands: Philips Design.
Gardien, P., Djajadiningrat, J., Hummels, C., and Brombacher, A. (2014). Changing your hammer: the implications of paradigmatic innovation for design practice. International Journal of Design, 8(2), 119-139.
Brand, R. (2019). Co-emerging futures: a model for reflecting on streams of future change. Eindhoven, the Netherlands: Philips Design.