Creating an Evoked Metaphor for Kansei Design

Lévy, P., Yamanaka, T., Wang, L., & Igarashi, H. (2007). Creating an Evoked Metaphor for Kansei Design. the Proceedings of International Conference on Kansei Engineering and Emotion Research - KEER07 ([on CD]). Sapporo, Japan.

The Kansei design method allows interdisciplinary workgroups to process design projects using an original knowledge sharing system. This system is based on the SECI Model, already recognized as one of the most efficient models for creative projects. To minimize knowledge distortions due to the interdisciplinary quality of the workgroup, a tool called Evoked Metaphor is inserted to the SECI process. Thanks to the Evoked Metaphor, all shared knowledge can be understood intuitively by any member of the design workgroup, and can be validated on disciplinary points of view. This allows any member of the workgroup, regardless her/his own specialty, to participate to any step of the design process and to communicate with other members. This paper recalls the way the Evoked Metaphor can be used in the Kansei design process, and focuses on its construction method. To illustrate the construction process, an example is proposed concerning a car navigation project.